Kidlena · redesign exploration
Three directions for a warmer, less “template” Kidlena
Same product — a gentle companion for noticing how Khadija grows in empathy, fairness and giving. Each direction keeps the “don’t score kids” ethos and the daily-activity core, but changes the visual voice: typography, color, iconography and texture. Phone frames are illustrative mockups of the Today and Grow screens.
A
Botanical Garden
— my recommendation
Warm editorial + a botanical illustration voice. A serif display gives it a considered, book-like warmth that instantly reads “designed”, not “generated”. Leaf-and-sprout motifs replace emoji as the brand signature.
Palette
Cream#FAF6EE
Ink#24362C
Forest#2E5D46
Sage#A8C3A0
Clay#C9704F
Sun#E9B44C
Type
Good morning, Abdul
Body · Nunito Sans — a gentle companion for everyday growth.
Today · Khadija · 1y 9m
Good morning 🌿
🧠
Thinking
Name the feeling in the story
❤️
Feeling
Name one emotion together
Today — botanical cards, serif voice
Khadija’s growing tree
3 moments noticed this month
+ Capture a moment
Grow — value leaves, single clear action
Replace emoji with a small set of hand-drawn botanical SVGs (leaf, sprout, bud) as the recurring brand mark — the single biggest step away from the “AI template” look.
B
Soft Minimal
Calm, premium, almost meditative. One deep-green accent on warm white, generous whitespace, a clean geometric sans. Closest to a wellness app like Calm or Headspace — quiet, trustworthy, nothing ornamental.
Palette
Paper#FCFBF9
Ink#1F2A24
Green#2F7048
Mist#E9EFEA
Slate#9AA69E
Line#C8CFC9
Type
Good morning, Abdul
Body · Nunito Sans — quiet, legible, unhurried.
Today · Khadija
Good morning
Three small moments for today
Name the feeling in the story
Thinking
Name one emotion together
Feeling
Mark done
Today — list-style, dot markers, no boxes
Growing tree
Empathy · Fairness · Giving
Grow — quiet bars, no illustration
Strongest at feeling calm and trustworthy; risks feeling generic if the copy and one accent green aren’t carried consistently. Least “kids-app”, most “wellness”.
C
Storybook Cozy
The warmest, most playful of the three — a rounded display font, soft shadows and sticker-like shapes. Feels like a hand-illustrated children’s book. Evolves the current playful direction but with more deliberate color and depth.
Palette
Cream#FFF9EF
Ink#3D3428
Leaf#5B8C5A
Peach#F2A488
Butter#F6D68C
Line#EADFCF
Type
Good morning, Abdul!
Body · Nunito Sans — friendly and clear.
Today for Khadija 🌻
1y 9m · three little moments
🧠
Name the feeling in the story
Thinking
❤️
Name one emotion together
Feeling
Today — soft shadow cards, rounded display
Khadija’s tree 🌳
watch the little moments grow
🌳
3 leaves this month
Empathy · Fairness · Giving
+ Capture a moment
Grow — one cozy tree card
Most emotionally warm and closest to the product’s heart, but the rounded display font can read young; needs discipline to avoid tipping into “generic kids-app”.